BLE Beacons

Overview

Bluetooth Low Energy (BLE) Beacons are compact wireless transmitters that broadcast signals to nearby smart devices using Bluetooth technology. In Austria, these beacons have become essential components in location-based services, proximity marketing, indoor navigation, and asset tracking. Their low power consumption, seamless integration with mobile applications, and scalability make them highly suitable for Austria’s growing digital infrastructure and smart city initiatives. From Vienna’s retail spaces to Salzburg’s industrial zones, BLE Beacons are helping public and private sectors optimise operations, improve user engagement, and streamline data collection.

For GAO’s BLE Beacons, visit GAO RFID headquarters’ webpage: BLE Beacons and explore a comprehensive selection of BLE Beacons with various features:

• Configurable
• Custom Branding
• Energy Efficient
• Energy Harvesting
• Industrial Grade
• Light Weight
• Long Battery Life
• Long Range
• Low Cost
• Motion Sensing
• Multi Battery Options
• Multi-Mode
• Proximity Sensitive
• Ultra-Compact
• Water Resistant
• Weatherproof

Other Names for BLE Beacons

BLE Beacons are also commonly referred to as Bluetooth Beacons, Proximity Beacons, Bluetooth LE Tags, Wireless Beacons, Smart Beacons, and Bluetooth Location Tags.

Key Components of GAO RFID’s BLE Beacons

• BLE Chipset: Core processor that handles communication using the Bluetooth Low Energy protocol.
• Power Source: Typically coin cell batteries, rechargeable batteries, or energy harvesting modules for sustainable operation.
• Enclosure: Durable casings available in IP65 to IP68-rated formats, making them water-resistant and suitable for harsh environments.
• Firmware and Configurator App: Enables over-the-air updates and custom parameter settings.
• Sensors (Optional): Include motion, temperature, and humidity sensors to extend beacon utility in industrial or environmental monitoring.

Core Functions of GAO RFID’s BLE Beacons

• Broadcast Identification: Transmit unique IDs to nearby devices at configurable intervals for location tracking and data interaction.
• Asset and Personnel Tracking: Enable real-time monitoring within buildings, construction sites, and logistics environments.
• Proximity Marketing: Trigger push notifications or digital content in retail or tourism applications based on proximity.
• Indoor Navigation: Support wayfinding in complex facilities like airports, hospitals, and shopping malls.
• Condition Monitoring: Capture environmental data when equipped with additional sensors.

International and Austria Standards Complied with by GAO RFID’s BLE Beacons

• IEEE 802.15.1 (Bluetooth) Compliance
• CE Marking for European Market Conformity
• RoHS (Restriction of Hazardous Substances)
• REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals)
• ETSI EN 300 328 – For radio equipment operating in the 2.4 GHz band
• ISO/IEC 27001 – Relevant to information security management
• ÖVE/ÖNORM EN 301 489 – EMC standard compliance for BLE devices in Austria

How GAO RFID’s BLE Beacons Help Customers Comply with Government Regulations in Austria

• Data Privacy: BLE Beacons can be configured to avoid storing or transmitting personal data, aiding compliance with the EU GDPR framework.
• Eco Standards: Use of RoHS and REACH compliant materials ensures environmental safety compliance.
• Operational Safety: Industrial-grade designs meet workplace safety standards mandated by Austrian industry regulators.
• Energy Consumption: Energy-efficient models support Austria’s sustainability goals under its national climate strategy.
• Wireless Communication Laws: Full compliance with Austrian radio frequency laws under the Telecommunications Act (TKG 2021).

Practical Applications of GAO RFID’s BLE Beacons

• Retail and shopping malls: Trigger context-aware marketing messages, gather footfall analytics, and streamline store navigation.
• Transportation Hubs: Assist passengers in finding gates or services and support asset tracking for logistics.
• Healthcare Facilities: Monitor equipment and personnel location, ensuring improved response times and safety.
• Museums and Tourism: Deliver guided tours and interactive content based on visitor proximity.
• Smart Buildings: Integrate with access control and HVAC systems to optimise energy use and automate user preferences.
• Education Institutions: Track attendance and ensure secure access to campus buildings or labs.
• Industrial Zones: Monitor moving assets, tools, or people across large warehouses or manufacturing plants.

GAO Case Studies

• Vienna: BLE Beacons were deployed in a major urban railway station to help passengers locate platforms, track train statuses, and receive updates on nearby amenities.
• Graz: A smart campus project integrated BLE Beacons for student attendance tracking and navigation support between multi-building faculties.
• Linz: A logistics hub used BLE Beacons for real-time tracking of inbound and outbound shipments across multiple docking stations.
• Innsbruck: BLE Beacons enabled an interactive museum experience, offering location-triggered content in multiple languages for visitors.
• Salzburg: A retail chain rolled out BLE Beacons in its flagship stores to enable proximity-based discount notifications and gather movement analytics.

GAO RFID Inc. provides these systems with robust R&D, ensuring reliability, scalability, and technical excellence to help industries achieve their goals.
Our products are in stock and can be shipped overnight within Austria from one of our local warehouses. If you have any questions, our technical experts can help you. Please fill out this form or email us.